Implementing Sustainability Goals by the Numbers
Earlier this year, we talked about sustainability policy in the printing industry in “How Green are Your Industry Peers?” The results of that survey parallel the reasons given in the Environmental Leader’s “Data Book.”
For example, printers reported five factors that “somewhat” to “greatly” influence their measurement of sustainability—a concept that we use as a proxy for strategy development:
- Company image (89%)
- Strategic positioning (80%)
- Customer pressure (66%)
- Regulatory standards (57%)
- Competition (49%)
The RIT report did not ask if efficiency or cost reduction influenced sustainability strategies.
The “Data Book” reported that brand improvement, risk management, compliance and product differentiation were all strong reasons for developing climate change or sustainability strategies:
- Brand improvement (73%)
- Risk Management (73%)
- Compliance (73%)
- Product differentiation (60%)
Many manufacturing and consumer products companies begin their sustainability efforts with packaging—packages, cartons and containers. Designing for recyclability and using recycled materials are most important when designing packaging. Knowing what’s on your customers’ minds makes it much easier to solve their problems.
According to the “Data Book,” the most important issues when working with packaging are:
- Design for recyclability or use of recycled content (65%)
- Weight reduction (57%)
- Renewable or bio-based materials (41%)
- Compostable materials (25%)
With more than 45 charts the Environmental Leader’s “Environmental & Energy Data Book” covers a wide range of topics including:
- Sustainability & Strategy
- Management Systems & Reporting
- Carbon Costs & Markets
- Marketing & Public Opinion
- Transportation & Supply Chain
- Waste & Recycling
There will be plenty for you to use in your own research and planning.
“Environmental & Energy Data Book,” published by Environmental Leader, is sponsored by Hara, provider of environmental and energy management solutions.
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.