How to Market with Hashtags on Facebook
- Do not overuse: Using too many hashtags in your posts makes your followers think you are spamming and research shows that engagement drops on Twitter when a tweet has two or more hashtags.
- Keep it short: It is good to keep your hashtags short, easy to spell and easy to remember. This way you can use them on multiple social media channels, even those with character limitations.
- Use no spaces: Make sure there are no spaces in the words within the hashtags or punctuation, as that will break the links.
- Check for trending topics: To find out if a hashtag is trending, there are a couple of websites worth checking out: www.hashtags.org and hashtagify.me. Search for the hashtag you intend to use to see how it is being used by others—you wouldn't want to accidentally connect your business to a negative or controversial topic.
What do you do next with Facebook and hashtags?
Industry veterans and enthusiasts have been using Twitter and Quora for sharing expert opinions and tips on various topics. With hashtags, this tactic will also expand to Facebook and public discussions and comments will soon become common on this platform as well. Be prepared to come across positive and negative conversations about your business. Some tips to apply to your Facebook marketing strategy are:
- Build your brand popularity by engaging in more conversations on Facebook around your industry.
- Encourage public feedback on your updates. Respond to queries and comments quickly with the information your audience wants.
- Hold contests, quizzes and other participative discussions to encourage more communication with your business Facebook page.
- Share your website pages in your updates, so people can be guided to the exact service or product referenced in your posts. Keep checking number of website visits coming from Facebook.Now that Facebook has included hashtag communications, how do you plan to use them in your Facebook marketing?