How Small Businesses Can Use Big Data

Offer relevant online content by correlating searches

In this age when most businesses have websites and use social media platforms to market their products and services, it is extremely beneficial to us the big data available online to check what potential buyers are looking for. Start with Google Correlate and do a little digging into search trends. For example, before planning on discounts for Thanksgiving, you can check what kind of gifts are spiking in searches. This will allow you to create innovative offers and source products way before your competitors catch up!

With this knowledge you can also get started producing content related to “Holiday Gifts in Style this Season” or “How to Choose the Best Gift for the Woman in Your Life”. Such content will give you visibility on social media platforms to get on the radar of new customers.

Use Google Analytics to better connect with website visitors

If you have a website, you can easily install a tracking system like Google Analytics to check who’s coming to your site, what pages/products/services they’re looking at, where they are dropping off your website and the overall traffic patterns. This is big data in action. Once you detect a recurring pattern of visitors dropping from a certain page without reaching the desired goal, you can hire pros to analyze where you are going wrong and how can that be rectified. Possible reasons could be unclear calls-to-action to incomplete product information, lack of customer testimonials to long page load times. Fixes need to be tackled quickly to avoid negative brand perceptions that could hamper your sales.

How are you employing big data tactics to attract and retain customers?

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