How Printers Are Transforming: The Heritage Printing & Graphics Story
8. What are some of the most significant factors to your most recent success at Heritage Printing & Graphics?
During most of my 27 years leading Heritage our growth had traditionally come from outside sales staff and referrals from happy customers. Today, new business from referrals continue to grow for us but our outside sales staff has been totally replaced by Internet marketing and social media presence. We are finding that the way decision makers are researching and making their purchasing decisions have changed dramatically and we have been the benefactor of that shifting mindset. We have redirected our sales team dollars to staffing more trained project coordinators to interact with clients and prospects via phone calls, email, live chat sessions, social media conversations and video meetings generated primarily from the response we get from our strong presence on the Internet.
9. What have you learned from your journey so far?
As long as our company and its team members embrace the need to pursue never ending change and avoid getting comfortable, we will continue to see growth and profitability by being an asset to our current and future customers!