How Newspapers Can Monetize Data

“In god we trust, all others must bring data.” This quote by W. Edwards Deming sums up the focus information businesses will need in the future. Newspapers collect large volumes of data during long relationships with readers. These relationships are their biggest assets and can become their biggest opportunities. By understanding users in real time, newspapers can customize news consumption experiences and specifically target them to the needs and lifestyles of their readers. Newspapers are in positions to use information successfully by connecting data points for predictive analysis that could drive both user engagement and advertiser results.