How to Approach Your Next Rebranding Project
If you are in charge of your organization’s branding, you hold an enormous asset in your hands. In fact, for many organizations their brand could be the single most valuable asset they own.
If you aim to improve your branding program, you should consider starting with an objective understanding of your brand’s true value. The following are the parameters you can use to guide your project.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.