Helping SMBs Market: the 12 Questions You Should Ask
11. How do you market today?
Learn about what has and has not worked for the client. You can also gauge where there are gaps in the marketing approach and create a plan to fill them with the services you offer. Be sure to inquire about printed marketing collateral, print ads, direct mail, websites, online ads, emails and e-newsletters, deals of the day and social media like Facebook, Twitter, LinkedIn, FourSquare, etc.
12. What is the budget and time frame for the marketing program?
It's not the easiest question to ask but you have to know how much the client is willing to spend. Furthermore, the combination of the goals and the budget tells you whether the expectations are realistic (Allan Pollett). You can also provide guidance on what additional tactics fit into the budget or what would have to be spent to leverage other approaches.
If you serve SMBs with marketing services, what other questions do you ask your contacts? Which of these do you believe are the most critical to achieving success for clients? Do you have another means for gathering this kind of information?