Four Critical Steps that Build Successful Brands
Integrated business branding is more about the whole than a particular part. By definition, branding is a holistic process that is used to build and expand a powerful business-to-business brand.
Trying to do this without a blueprint is like taking a train in Washington, DC, without first surveying the lines and knowing where to connect. I did that once and the results were not pretty!
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.