Five Things You THINK Digital Can’t Do

In conversations about selling digital printing, many print reps and print buyers seem to focus on what digital can’t do.

That’s (almost) understandable, if your shop doesn’t have digital gear. But even those of us who are deeply involved with digital printing often sell ourselves short. We tend to imagine roadblocks and limitations that simply don’t exist.

That’s a big mistake.

You may not have these capabilities in-house today, but think about this...If you don’t show the full range of digital capabilities to your customers, someone else will!

So here’s a quick list of five incredible things that digital print technologies can do TODAY.

These are five ways to immediately add value to your customer’s businesses with digital printing and finishing--and win more business for yourself and your customer in the process.

These are five things that you, your boss and your customers may think digital technology can’t do...and five things about which you would all be dead wrong.

• BIG - Digital can’t print big sheets.

Size is NOT a limitation. Digital presses have been getting bigger for more than a decade, and today there are incredible production presses that can print really big.

A new breed of 20x28" digital presses is coming, and soon! But already, Xeikon presses can print sheets up to 20x120+", with stunning quality.

And, while production presses are already big, and growing rapidly, there’s a stunning convergence happening right now.

A few shops with large-format printers are using this gear to produce oversized collateral—things like tri-fold brochures and kit covers. And they’re doing so on some very cool substrates.

Most large-format machines can do far more than first meets the eye. If you don’t believe it, take the operator who runs this gear to lunch sometime.

Do you have such a machine? Are you selling ALL of it’s capabilities?