Facebook Giveth, and Facebook Taketh Away

The publishing industry has a bit of a love-hate relationship with all of the Four Horsemen, but especially with Facebook.

Sometimes from careful crafting, and sometimes out of nowhere, an item is posted to Facebook that suddenly bumps up a publisher's web traffic.

I've seen these Facebumps even on this obscure little blog, at times before I've had a chance to post a link to an article myself