E-Cards Have Benefits, but Printed Cards Are More Meaningful

InfoTrends 2012 Next Generation of Personalized Printed Products study posed a series of survey questions to respondents who had purchased various types of personalized printed products in the last year (such as greeting cards, invitations/announcements and thank you cards). In that survey, we asked respondents about how they?re using e-cards and the impact they?re having on printed cards.