Don’t Have $3.5M? Here’s Six Ways to Build Your Brand
Most business owners can only dream about running a 30-second commercial advertisement during a Super Bowl. This year’s cost—$3.5 million—put one outside the reach of most. Running these ads is what global brands the likes of Coke and Chevrolet do each year.
We could debate the validity of this spend, but let’s assume you can’t afford one. Here are six valid ways to build your brand without spending that incredible amount of money.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.