Don’t Fool Yourself...Your Customers Don't Care About You!
Your customers—and especially your prospects—don’t care about you. They don’t care about the products you’re selling, and they don’t care about your company. If they did, then they would return your phone calls. They wouldn’t check their texts/e-mails when you’re talking to them. They’d respond to your direct mail, and they’d get excited about the stuff you’re offering; stuff you know would be good for them.