Doing Print Forensics Brings New Business
As much as the print industry has suffered, so to have many of the related industries that are part of the chain of communication so often mentioned in this blog. Change has come to all verticals—perhaps to varying degrees—but change is the only constant.
Recently, I have been very busy playing a direct/integrated marketing detective, hired by corporations (including print providers) to review, analyze, and comment on the performance of a multitude of integrated cross-media marketing programs. These programs run the gamut; they use online and offline tools, are integrated and, in many cases, the results are measured.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.