Do You Have a Multi Channel Marketing Plan for 2011?
4- Don't forget to follow-up: You've delivered your message, made your impression, and learned as much about your leads as you can. What next? Micro sites and landing pages add power to any campaign. Of course there's the "Thank You" page, and auto reply "Thank You" email, which should always include a way to "refer a friend." But don't miss out on a chance to use surveys to gather valuable client preference information. Utilizing rules based logic allows for dynamic responses and automated follow up based on stated preferences! Real-time lead information is automatically sent to both sales and management. You should also consider integrating SMS or text options for lead follow-up. 95% of all text messages sent get read!
5- Now INTERACT with them: Adding personalization to your direct mail or email pieces will get noticed faster. Going one step further and giving them a pURL or link to a personalized website is more likely to keep their attention. As long as you are providing clear actions and strong reasons to continue, you will get more chances to learn what your potential leads want from you.
There's a timeless saying: "Knowledge is power." Symphony helps you harness that power and use it to increase your lead generation and plan future marketing efforts with real measurable information.
So go ahead... Use our cross media solution for your multi channel marketing, and get INTEGRATED! To help get you started, our friends over at iContact have posted some GREAT ideas to help get your creative juices flowing.