Do-It-Yourself Marketing for Small Companies is Risky Business

We can all understand why entrepreneurs and small business owners would try to do the marketing themselves. Small business owners don’t tap lines in institutional budgets. Instead, “When they spend money for their businesses, it’s like pulling money right out of their own pocketbook,” as noted by Mark Schmulen, general manager of social media for Constant Contact. But it takes time to learn the wide variety of concepts and even longer to master them (let’s not even talk about how fast things change in marketing today). Using experts will get you invaluable assistance and guidance from experienced marketers. What examples of bad do-it-yourself marketing have you witnessed?

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