Differentiating with Direct Mail

How many emails did you receive in your business account last week? How many from outside your company did you actually read? For those that you didn't read, how long did it take you to determine an email was a pitch, ad or other promotion?

Email is a relatively cheap marketing tactic so companies of all sizes can use it to target potential customers. And that's pretty obvious by the volume of junk that comes our way—day and night!