Designing a Series of Emails
The next email was more of a follow-up to the previous one. The visual communicates that we are a global company and the colored thought balloons made it consistent with rest of the emails.
In this final email, I used hands in colorful circles to acknowledge all employees who participated. The circles added a festive look and feel (like balloons) and make the design visually interesting.
The employee engagement survey generated a 67% response rate globally. I think these promotional emails played an integral part in making this effort a success!
What made the emails effective was that certain elements were consistent so the audience could recognize all the designs as part of a series. In this case, the layout of the headline, body copy and logo were repeated. Then visual interest came from the items that did change: the content and graphics. We took the opportunity to play on the colors of our logo and interpret them in several ways that worked to support the purpose of the emails. My advice when you develop your campaigns is to decide what will stay the same and be consistent. Then be creative on the rest of the designs!
Have you already designed a series of emails for your company? If so, how did you go about maintaining your branding but still making it interesting for your audience?