Dear Printers: Where WERE You?
Year after year, we offer print buyer programs at Graph Expo in Chicago—and at our own PBI conference here in New England. Yet very few printers show up.
Seriously, I don’t get it. Everyone’s welcome to attend these events. I guess it’s not clear. Recently we welcomed about 50 senior-level print buyers at Graph Expo in Chicago, where they took part in the Print Buyer Forum over two days. Another 50 attended our basic Print Buyer Boot Camp!™ the previous day.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com