Customize Social Media Profiles to Win Social Fans

The new and improved look helps brands form new connections and source pins easily from followers, making their profiles more interesting.

Dress up business pages on Facebook:

The constant updates in Facebook profile layouts, keep marketers on their toes thinking of what they want to showcase and share with others. I found the Kellogg’s page warm and welcoming—what you expect at a family’s breakfast table.

Experiment with cover photos: Cover photos are the large images (851 pixels wide and 315 pixels tall) that display on the Facebook profile pages. As the image will represent your business, use one that captures the essence of your brand. It could be a popular menu item for a restaurant, image of a ride for an amusement park or picture that shows people using your product. A creative image captures attention.

Add a profile picture: This is not the large cover photo of your profile page but a smaller, square image in the bottom-left corner overlaying the cover photo. It is small in size (180 × 180 pixels) so make sure the image does not have much text that might become unreadable. This image accompanies all your posts as a thumbnail.

Share links in the About Us section: While sharing your company’s description, mission and vision, it is a good idea to include links to company’s website as well as other social media profiles. This will help visitors to get a clear understanding about your business and build trust.

Update your company’s LinkedIn profile:

LinkedIn is the leading social networking site for professionals with more than 200 million users from around the world. Business-to-business companies should absolutely create company pages on this site and use them to network with potential customers, get referrals and build their fill the top of their sales funnels. Dell’s profile page has a cover image that portrays the brand as one which delivers work-life balance. Choose cover images to support diverse campaigns and business priorities.