Customer Relations Lessons from the Bagel Men
For years, I’ve frequented a particular bagel café. It’s part of a national chain. The bagels are terrific, and so is the French roast coffee. This café is within a couple of miles of several other coffee shops and bagel bakers. All serve decent food and drink. Their prices are about the same, too.
But I especially enjoyed my shopping experience at this favorite café because of the manager. He was always there (or seemed to be), working as hard as his employees and, more importantly, he had a winning demeanor. He was friendly, pleasant and interested in helping customers.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com