Creating Memories is the Holy Grail of Customer Service for Printers -Clay Forsberg

By Clay Forsberg

Now imagine a company philosophy that focused on “making memories.” Imagine an employee-training program that stressed using the element of surprise and creating remarkable experiences as a marketing tactic. Imagine a weekly employee contest won by the most remarkable customer experience. You could be the Karma King (or Queen) of your company for the week.

Sign me up!

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Please Comment below and share with me the memories a company has given you; memories that have made you a long-term, loyal customer.
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Follow me on Twitter at @clayforsberg and check out more of my ramblings on my blog: "On the Road to Your Perfect World."

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Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.