Create New Products and Grow Your Client Base

The following is a guest post from Ken Macro, author of the February/March Book of the Month, The Future of Print Sales. Below, Ken recalls one company looked “outside of the box” to create a new product and grow their client base.

I was contacted recently by a friend who works for a printing company that has expanded into the wide/grand-format market. As a result of product development, they were able to obtain a new client (a furniture manufacturer) by creating the “Good Award”—a small Grammy-like desktop award custom-printed for the company to distribute to employees who have gone above and beyond their assigned roles by helping out their colleagues.