Consumer Trends are Your Friends! – Part II: The Solution
The necessary action to counter and capitalize on the 10 consumer trends detailed in my last blog is to offer targeted and enhanced personalized communications. Most printers offer the baseline of services required to compete, but they lack some of the more esoteric, and perhaps dynamic, services needed. More importantly, many printers lack the skills required to get the job done and done correctly.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.