Consider Survey Frequency and Length

You may survey customers regularly, but how frequently? Should you survey customers with every print order?

For repeat buyers, don’t survey them more often than every 90 days. If surveyed too often, repeat buyers will become annoyed and you will drive down loyalty. Also, in your email message state something like, “You won’t get this survey more often than every 90 days if you buy from us regularly.” Tell customers upfront so they won’t assume the survey process is going to turn into a spam issue.