Printers, a.k.a Marketing Services Providers, Beware
It used to be that the topic of print brokers vs. printers generated the most heated discussion in an audience of print buyers.
Hold onto your loupes; I think I’ve found the newest debate trigger for this crowd: “Printers as MSPs (Marketing Services Providers).”
At our PBI Midwest Conference in Chicago on May 19, I led an hour-long brainstorming session. Turns out, one hour wasn’t nearly enough time to cover my slides—or the additional issues generated in the room filled with print buyers and service providers. (Note to self: extend this session by at least another hour next time.)
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com