Choosing Inks for Color Printing - Spot Color vs. Process Color

COLOR PRINTING: For those who aren't trained in printing or graphic design, it can all get very confusing.  Most people who are taking the "Do It Yourself" approach to setting up files just look at colors on the computer screen, with maybe a handful that have access to a Pantone guide, but not really understanding it.  If you're not familiar with how ink works and how colors are made, you could end up with some very UNEXPECTED results. This is the first of a series of blog posts that will hopefully help make sense of color, and how color is made in the world of commercial printing.