Channels of Communication for SMBs to Engage Customers

A common ability that many successful businesses share is strong communication. Communication empowers individuals, motivates teams, aligns strategy, sets standards, sells potential consumers and retains existing customers. As more and more companies work on their online presence, they sometimes fail to evolve their communication style so it works in new channels. To effectively reach your audience today, you need to build value for your followers, share content from other sources and get involved in conversations. At the same time, you can't forget the reason you're there—to sell.

Here are the vehicles for small- to medium-sized business that will help build your brand online and keep your customers coming back for more!

Website

While building your website, small things can improve your visitors' experiences. Think of the homepage as your shop's show window. This is where most of your visitors come in and decide whether to explore further. Instead of confusing them, simple designs help customers navigate while highlighting your products/services, testimonials and samples. Informative and informal copy keeps interest levels high by talking in customers' language. When you legitimately use keywords searched by target customers on your pages and in the tags, you improve your ranking in search engines results. You should also make the Contact Us tab easy to locate so customers can reach you.

Blog

Companies that blog get 55% more web traffic and 70% more leads than those that don't, according to recent research shared by Hubspot. A blog is like the lounge area of a website where the atmosphere is more relaxed, the focus is not on aggressive selling and readers can freely share their views and experiences. It is a perfect setting to engage the audience and tempt them to come for more information and interesting tips or just to get to know you and your company better. So, instead of barraging your target customers with intrusive ads, a better way is to invite and engage them by talking about your products and services with a personal touch. It is also a good opportunity to share your passion for your business and commitment to customer satisfaction. For more detail, read our blog on How to Engage Retail Customers with a Good Blog