Brazil Proves to Be Land of Opportunity
Working in one of the most important emerging markets for the printing industry is very exciting and fast paced. Now add living in a city that never sleeps with more than 20 million people in the metro area, and you have yourself an adventurous summer.
I am in the homestretch of my Heidelberg internship in Sao Paulo, Brazil and these past three months have been truly incredible. Having previously worked in Europe and the United States, I can say that everyone around the world can learn from the Brazilian culture and the country’s emerging industry.
My projects have been largely focused on driving the business of Heidelberg’s Prinect software in Brazil. Developing market introduction plans for new products, implementing new go-to-market strategies and finding areas for reducing costs are examples of what I have been doing this summer. I greatly enjoy the business side of printing, and interacting with people to make the new strategies a reality is even more rewarding.
From a cultural standpoint, I have found Brazilians to be some of the nicest and most welcoming people I have ever met. Every day at the office, I am personally greeted with a handshake from each of my colleagues. And the amount of invites from people eager to show me their culture on the weekends has been truly incredible.
One difference I noticed right away was that lunch breaks are almost twice the length of that in the United States or even Germany, and everyone takes coffee breaks in the afternoon to socialize. I feel that the Brazilian culture is unique in the sense that the people balance out work and social interaction instead of getting trapped into the commonly overworked norm that we are used to.
Working in the emerging market is something I have found to be very refreshing. In comparison to the more mature market of the United States, being involved in the growth potential here and working to fully harvest from it is exciting. The printing industry here has much to look forward to in the coming years.
He enjoys sharing his insight and involvement within the industry and is always searching for new experiences. Nick’s goal is to lead his generation into the future of the printing industry.