Big Data Hurdles to Overcome in Direct Mail: Momentum
- Create a standard response form that collects this data for your company.
- If a mailing will contain personalized information, be sure to maintain consumer privacy by using either an inserted package format or a sealed self-mailer.
- Be prepared to test several packages against your control to verify what works best for your targeted market segment.
Finally, in the time that it might take to read one of the Big Data Hurdles to Overcome in Direct Mail blog posts, Google will receive over 20 million new search inquiries, over 5,000 new websites will be launched, consumers may spend over $2.7 million online, and Foursquare users will perform 20,000 check-ins. There’s no question that these numbers will continue to skyrocket over the coming year. However, the question is how will you, as a direct marketer, utilize this fountain of data in ways that will increase your company’s overall success in 2013?