Are You on the Same Page as Your Customers?
Leave it to kids to remind us that that we need really good listening skills.
Our young neighbor Jack, who’s all of 7, came biking by our house early Saturday morning. “We’re leaving for the Cape in about an hour,” he yelled over, with evident glee, “and we’re staying for a really long time!”
“Wow, that’s great!” says I. “How long?”
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com