Apple’s First Hiccup
Where were you in 1976? Steve Jobs was working with his then two partners, Ronald Wayne and Steve Wozniak, on Apple's logo.
Have you seen it recently? Their first was horrible by anyone’s measure.
Thankfully, Rob Janoff, who became Apple’s corporate designer, instantly realized the error of Apple’s ways and created a new logo which has remained in force for more than 30 years.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
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