Another Plug for Printing Plant Tours
Years ago, I wrote print company profiles for New England Printer & Publisher. The editor gave me my assignment—i.e., which company to be profiled—and then it was up to me to do the research for a 2,500-word profile, plus take photos. (That was funny. Believe me, I am no Margaret Bourke-White.)
Friends who were writers thought I was nuts to go to the trouble of actually visiting each plant, where I’d spend anywhere from three to five hours before writing the profile. “Why waste that time?” they ask. “Just call them up, do a phone interview, get them to send some photos, and be done with it.”
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com