Affinity Express on the Inside Business TV Show
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Productivity and efficiency are the benchmarks of every organization's success. That's why industry leaders are contantly seeking new tools to help them reach their goals.
Voiceover: Experts say outsourcing of design for advertising and marketing production services is a growing trend as some U.S. companies look for ways to complement the work of their traditional advertising agencies and in-house teams.
Kelly Glass: Across industries, marketers are changing the way they do business by consolidating teams, reorganizing and streamlining their operations. They are building on a traditional approach of using in-house teams and ad agencies and really looking for flexible alternatives like outsourcing, especially in the production of creative and campaigns.
Voiceover: U.S.-based Affinity Express has more than 50 people around the country to interface with clients. The production of more than 115,000 files per month is handled by 800 design professionals at facilities in India and the Philippines to blend the best of onshore and offshore capabilities.
Ken Swanson: Most organizations have ongoing print and online media requirements. These requirements need to be supported by graphic designers and digital production people. When these requirements are outsourced to our company, Affinity Express, savings of 40% are typically realized.