A New Face for Affinity Express's Blog
As I began writing my first Affinity Express blog post, I was reminded of Kelly Glass’s blog on “Marketing Resolutions for the New Year” and I started my own “Marketing Resolutions for 2014.”
Resolution 1: Understand and develop plans to be a “data activist” vs a “data analyst.”
Background: According to eWeek, formerly PC Week, interpreting data will help a company gain a deeper understanding of customer habits by identifying trends in their online viewing, social media posting and purchasing behaviors.
Action Plan: My goal will be to learn, identify and understand our client needs and pain points when it comes to executing and delivering digital marketing and how Affinity Express can provide solutions.
Resolution 2: Embrace my personal writing style as I create high-quality content for Affinity Express’s blog that is applicable to the specific industries, which in turn creates action items for readers.
Background: The Nielsen Group and Yahoo Small Business blogging statistics state 81% of consumers trust advice and information from blogs and 77% of Internet users read blogs.
Action Plan: With this in mind, I will dedicate my time to researching and developing content that is relevant to our followers and will overcome the primary challenges of blogging in 2014
● 47% producing content that engages
Resolution 3: As marketers move through the ever-changing digital era, we need to monitor posts and gauge customer sentiment.