A Client Story: Leveraging Custom Market Research to Reach Business Goals
Q: What was the outcome of the research?
JH: The project was successful. The goal was to establish a benchmark for brand awareness and consideration so that, moving forward, we can measure our progress against these metrics. It did that. The client is now more motivated to have an active and visible role in 2014—to build the brand and drive sales.
Q: Would you recommend Custom Market Research services from Printing Industries of America to your peers?
JH: Absolutely. Reliable research is invaluable. And Printing Industries of America was very helpful, accommodating, and easy to work with.
Q: Would you use our services again as a follow-up to this brand awareness project and/or for additional projects?
JH: Yes. However, as the client continues to expand globally, we’ll have to tap into custom international lists and databases.
Want to learn more about how Proprietary Print Market Research Service can help you better leverage your brand? Just contact Ed Gleeson, Director, Economic and Market Research at 800-910-4283, ext. 756 or by clicking here.