
E-marketing is quick and immediate. From business-to-business marketing applications to consumer packaged goods, the point of your e-marketing is to move your customer from Point A to Point B with the goal of making a sale.
The most important step in preparing a strategic marketing plan is to aggressively define who your targets are and what are the target cues that will cause them to buy. Print analysts know that an average print ad gets three to five seconds of attention. Today’s e-marketing messaging has been reduced to seconds, so the need to focus on what’s essential has increased exponentially.
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- Business Management - Marketing/Sales

Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.