6 Tips to Nurture Leads
6. Provide value: In targeting decision makers, it is sometimes better to share your experience and expertise. These types of transactions help to build relationships and give you opportunities to set your company apart from competitors. For example, a home decorating company could offer a free consultation on designing a room, a florist could offer free workshops on Ikebana (Japanese flower arranging style) and a salon could offer free tips on hairstyles for special events. Hubspot does this perfectly by offering their Marketing Grader service for free website marketing analyses that has a great pay-off and reinforces their expertise.
You might create emails that deliver what your audience needs or wants by incorporating options such as case studies, white papers and business insights. Spice up the content with limited-time offers, promotions, discount and coupons that can be shared with others.
Nurturing leads is a complex practice but you'll make significant progress if you build a solid database that enables you to segment and share content and offers that appeal to each segment of your audience.
What other tactics do you use to keep your marketing leads engaged?