6 Tips to Nurture Leads
On top of that, it is a challenge to meet the needs of an audience which includes potential and existing customers, former customers who switched to other providers and even people who will never be customers but are part of the ecosystem and help spread the word about businesses. Another consideration is that customers are inundated by marketing messages all day long and often shut out or ignore a majority of what comes at them. So here are six tips to help you manage your database, support your audience and stand out among all the other online campaigns so your leads become happy customers.
1. Record data in detail: Learn as much as you or your team members can about each contact and record the information in your client relationship management system, database, Excel spreadsheet or any other method you use.
The more detail you have, the better you can evaluate the role of each contact and the kind of influence they have in the buying process. Keep enhancing the information for existing contacts, as well as adding new ones.
2. Segment for better engagement:It is very important to understand the level of each contact in your database and segment them as decision makers, influencers, procurement people, end users, etc. You need to tailor the message to the role the contacts play in the buying process.
Taking this thought a step further, you need to be able to speak the language of your audience and segments. As David Ogilvy says, "If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think." This means you have to learn what they are thinking, their aspirations and challenges to establish the basis for your communications.
