6 Tips to Market Your Business on Google+
Google+ offers multiple features that empower businesses. It is linked with all aspects of Google: search, calendars, Gmail, Hangouts, etc., and provides a social base with circles, new communities and video Hangouts. How can marketers leverage this platform to market their companies.
1. The first step is to create a Google+ profile for your business:
Take a quick look at your major competitors' profiles, as well some of the top Google+ business profiles, to get an idea how companies are using this space to position themselves and interact with their followers. Once you have done this, click on Google+ for Business page to create your page.
It is a good practice to get a verified name on Google+, as it shows your page is official, rather than created by an impostor. This is similar to a Verified Name on Twitter. Go to link your Google+ page to your site. The site admin will then ask for your Google+ ID number, which is mentioned in the address bar. Choose your preferred badge style and paste the code into your site.
2. Use About page to promote your company highlights:
One of the best opportunities to tell the story of your business is the About Us page. Apart from sharing a brief overview, you can also use this space to describe your products and services, awards you've won and important milestones reached by the company. You can also link back to specific website pages from here, directing potential customers to important information on your website like expanded descriptions, blogs, testimonials, contact pages, etc.