5 Emerging Trends That Are Affecting the Printing Industry
The retail industry has seen major shifts in recent years, with many of them related to printing. Staying abreast of emerging trends is necessary to help satisfy customer needs, and in many cases, can also help decrease operational costs.
The following trends will drive the future of the printing industry.
1. The Rise of Digital Printing
The digital printing market is expected to be valued at $28.85 billion by 2023. Suffice to say that failure to adapt to this rising market could have a drastic impact on a business’ bottom line. Today’s digital printing technologies have greatly improved, offering fast, top quality designs at reasonable costs. As a result, an increasing number of printing companies are making the switch. Digital printing also allows for on-demand printing, which gives customers added flexibility when ordering materials such as packaging. As the need for customization grows, offset printing will become less valuable, so it is imperative for businesses to jump on the digital bandwagon.