5 Design Mistakes Email Marketers Still Make

As an email marketer, I regularly seek out advice for creating better campaign emails. I know there is still a lot I could improve if I had the resources (time, for one!), but I try to do the best job I can. And some of the most basic and effective of all that advice is pretty easy to implement.

Which is why it surprises me when I get an email that flouts a "rule" that I've read about for some years. So here are some mistakes marketers are still making with email. Make sure you're not one of them!