5 Design Mistakes Email Marketers Still Make

Here's how our newsletter for this month looks with the images turned off.

As you can see, you don't miss much with the images blocked, and I cram in text into the first few inches of space, to entice recipients to read further.

Here's how it looks with images on.

Lower down, however, I have sample designs and other images up.

I hope the accompanying text will make readers want to look at these images, and unblock them.

I'm not saying it's easy. I've had to teach myself basic html to be able to create this newsletter satisfactorily every month. My big advantage, of course, is having access to an in-house design team. A pretty large and experienced design team, who design emails for our clients.

So if you don't think you can do it yourself, ask for help. Affinity Express is one of the many businesses out there that designs emails: find a partner who's right for you. But you have to make sure they create designs that work for your business, that they let your copy shine.

(And if you'd like your monthly dose of Ad Express, sign up here. I'd love to hear from you what we're doing wrong and how we can improve our emails.)

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