2011 Global Services 100: We're in Again!
As the person at our company who compiles the information and submits the application, I can tell you that the process is not easy. There are numerous financial, client, process, technology and human resources questions to answer. The reason is that Global Services 100 (GS100) companies are chosen through a detailed method that evaluates them across several quantitative and qualitative dimensions. I'm glad they liked what they saw in Affinity Express!
What makes this award especially important for us is that Affinity Express is in a niche category of BPO: advertising and marketing production (what?). There's been a lot of attention, research and press coverage for decades on traditional segments like call center and IT outsourcing. But there is virtually nothing to be found on what we do. Many companies aren't even aware they can outsource high-volume production of online and print designs or entire functions like pre-media.
You can imagine that this makes getting general visibility, let alone awards and recognition, even more difficult. But we know we offer valuable services and have a great story to tell. Once again in 2011, GS100 shined a spotlight on us and our niche. GS100 gives validation to the category and positions us as the leader (we're the only company on the list exclusively dedicated to advertising and marketing production).