10 Ways Marketers Use QR Codes to Drive Profits
Premier source for printing, marketing, and office supplies.
QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first invented by Toyota subsidiary Denso Wave in Japan in 1994 to track vehicles during the manufacturing process. More recently the system has become popular driving sales for auto makers and all kinds of marketers due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.
QR codes are a fast growing marketing force. They act as a connector between the physical world and the web. People see a QR code, scan it on a mobile device, and are suddenly engaged and interested in what you have to offer when it is done properly. Even the U.S. Postal Service embraces QR codes. The 2012 Mobile Commerce and Personalization Promotion provides business mailers with an upfront 2 percent postage discount on Standard Mail® and First-Class Mail® letters, flats, and cards (presort and automation) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device
Here are 10 ways marketers use QR codes to drive profits:
1. Use QR Codes for Contact Info- Use a QR code on your business cards or website whereby individuals scanning the code can instantly download your contact info to their phone. For example, if you own a chiropractic practice, a QR code enables prospective clients to instantly download your contact details to their phone as ‘ABC Chiropractic Care’. This means that your company will be on the top of the list if/when they need your services. Having a QR code on your business card connects prospective clients to your website or a lead generation page.