10 Ways Marketers Use QR Codes to Drive Profits

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QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first invented by Toyota subsidiary Denso Wave in Japan in 1994 to track vehicles during the manufacturing process. More recently the system has become popular driving sales for auto makers and all kinds of marketers due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.