10 Tips for Supporting the Sales Team in Today's Environment

Marketing can't be done in a vacuum and a strong relationship with the sales team---no matter how big or small—is the best way to ensure effectiveness and relevance. When focusing sales, promoting the company and providing tools and knowledge you become more efficient and effective by leveraging online tools and social media.

How has sales support changed at your company now that consumers have more power over the buying conversation than ever before? Do you have any other tactics you think are helpful for empowering sales with consumers who are now "information activists"?

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