Vincent Mallardi Forget

By Vincent Mallardi Forget 1-to-1, B-to-B and the like. Nowadays the foregoing are bipolar sales disorders. Instead, try a new formula. It can take sales to the third power, and is called triangular selling. This is where a "third party," besides the ordinary buyer and seller, is brought into the transaction. The results cube your sales as you step out of the square—the new math of marketing exponentially. Who's new? Three third parties may be invited: a benefactor [B] or payer who's independent of the buyer, a content provider [C] with a gift of graphic information, a distribution channel [D] with a place to place the print,

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