Terry Gill

LOUISVILLE, KY—FetterGroup, a marketing distribution and packaging provider, is expanding its operations to the western United States with the opening of a new 12,000-square-foot facility in Reno, NV.

PART OF effectively marketing your firm is a clear understanding of what your business is about—what are your market differentiators, why do customers buy from you rather than someone else, and what would attract new customers to you rather than the guy down the street or the Internet storefront at their fingertips? In his keynote address at EFI Connect 2007, Apple Fellow Guy Kawasaki’s advice, among other things, was to define your innovation or differentiation with a two- to three-word mantra, like Nike’s Authentic Athletic Performance, FedEx’s Peace of Mind, eBay’s Democratize Commerce. This is a good approach that makes it easy for your

More Blogs