Steve Astins

BY ERIK CAGLE If you think it's not easy making a living in the postpress environment, consider the state of the equipment manufacturers. Finishing trends are causing manufacturers to respond almost as quickly as current turnaround demands. Issues abound: A lack of trained workers beget the call for increased automation. Value-added product enhancements are desired to help break away from a sea of finishing conformity. Commercial printers are being called upon to handle customers' projects in-house—from start to finish. When printers and trade finishers feel the pinch, they pass it on to the manufacturer, whose job it is to make life easier for them.