Richard Holliday

OUR BELOVED printing industry is forever wrestling with economic uncertainty, while simultaneously marching in the vanguard of one technological revolution after another. Small wonder, then, that users of so-called “conventional” offset technologies have grown particularly adept at the kind of strategic logrolling that is an essential survival skill in this “pushmi-pullyu” business environment. In 2008, negative economic variables like the housing glut, the mortgage credit crisis, rising oil prices and a looming recession, along with print-positive developments like election-year spending, will have their respective down and up pressures on the offset sector. With the 2008 edition of the annual Offset and Beyond conference slated

BY CAROLINE MILLER If there appears to be one technology that is going to steal the show at the eight-day PRINT 01 trade show held at Chicago's McCormick Place, September 6-13, it is going to be the digital imaging (DI) press. "No matter what you think about the DI press, pros or cons, you no longer can ignore the impact of DI technology. We've identified at least a dozen manufacturers that will exhibit a DI press, reports Bill Lamparter of PrintCom Consulting Group. The buzz surrounding color digital presses began last year at DRUPA and not much has changed since the German show.

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