Nielsen Archives - Printing Impressions

February 21, 2014Nielsen: The U.S. Device Media Universe

The latest device-related media factoid from Nielsen.

February 17, 2014Consumers Continue to Trust Traditional Media Advertising Over Online Ads

Newspaper advertising is the most-trusted form of paid media advertising in North America, according to Nielsen. Traditional ads lead digital ads by double-digits when it comes to consumer trust.

July 25, 2013U.S. Smartphone Ownership Tops 60%

U.S. smartphone adoption is rapidly growing and has hit 61% -- up more than 10% since smartphones became the mobile majority in early 2012, says Nielsen.

April 22, 2013Nielsen: Global Ad Spend Closes Out 2012 Up 3.2%

According to Nielsen, global ad spending rose 3.2% in 2012, with advertisers gravitating towards TV ads and away from print.

April 17, 2013Nielsen: Newspaper Ads Touted for Engagement and Influence

A Nielsen survey of 5,000 U.S. adults finds newspapers (print and online) lead for ad engagement, influencing purchases, and more.

January 23, 2013Nielsen: The U.S. Device Media Universe 2013

Device-related factoids from Nielsen's State of the Media 2012 report.

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